Emotional Storytelling in 2 minutes
Using a dramatic story arc to capture your audience
With most social media videos topping out at two minutes, there’s a limited time to engage, inform and inspire your audience. Here’s a simple approach to emotional storytelling that will quickly and clearly communicate your message and keep viewers captivated.
The Dramatic Story Arc
This is the event that begins the story. For a beneficiary it will likely be a negative turning point in their life, or for an organisation or supporter it might be the moment that inspired them to try and fix a problem they saw.
This video for Eastern Health begins with Kate sharing how her late husband was diagnosed with cancer and rushed into the Intensive Care Unit. (Video by Momentary)
The middle of the story is where we find out how a beneficiary sought help and what support they received, or what an organisation is doing to fix the problem.
This video about Banksia Gardens, shows how a grant from the Lord Mayor's Charitable Foundation helped them launch an education program for young people experiencing disadvantage. (Video by Momentary)
3. Positive ending
We recommend finishing on a positive outcome, that uplifts your audience and shows how your organisation is making a difference.
In this video Gerry, who was experiencing homelessness, finds a permanent home through the help of Launch Housing. With a safe place to live Gerry's mental health improved and he can look toward a more stable future. (Video by Momentary)
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