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Momentary | Becoming a social enterprise

Our journey from a purpose-driven business to Social Traders certification

Momentary has always existed for purpose over profit. Recently, we took this commitment to the next level - we became a Social Traders certified social enterprise.

Written by Michael Johnston, Founder & Creative Director at Momentary

The purpose-driven business

When I started Momentary, it was a direct reflection of my personal values. I believed that charities had the power to change the lives of people in Australia and around the world, and storytelling could help them do that.

From the beginning, I made a promise: we would exclusively work with organisations, projects and programs that are working to make the world a better place. Therefore, we would turn away work that harmed people or the planet, and only use our skills for good.

This was our purpose; storytelling for social impact. As Momentary grew, our values gradually evolved with the incredible people who came on board. Their values became our values.

This year, we decided that we could do more.

Defining our impact

We decided to transition from a business that is driven by purpose to a social enterprise that makes a tangible impact. After much consideration, we came up with four impact objectives that we hoped to achieve. We promised to:

1. Work exclusively with social impact projects and programs (our original objective)

2. Give a voice to disadvantaged and/or marginalised individuals and communities

3. Utilise a cross-subsidisation model to offer discounts to charities and foundations

4. Provide training and employment opportunities to young people facing barriers to employment

Becoming a social enterprise

The rest of it was easy!

We worked closely with the wonderful team at Social Traders, who guided us through the certification process, and collaborated with a not-for-profit law firm to amend our constitution. (Now, our constitution directly reflects our company values and objectives.)

It's very exciting to be part of a growing community of over 250 social enterprises who are working to make the world a better place.

I truly believe that this is the future of business - companies will no longer aim to make profits at any cost. Rather, they will consider their social and environmental impact and find ways to make the world a better place.

If you are working to make a difference, we would love to hear from you.


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