Case Study | Liptember

The Liptember campaign has raised $5million for women’s mental health and made a significant impact through its six partner charities. They needed help communicating this.

Liptember is a charity dedicated to raising funds and awareness for women's mental health in the month of September. The public participates in the campaign by buying a Liptember lipstick from Chemist Warehouse.

Winning the work in a competitive pitch, we were briefed to create a short video that illustrated Liptember's life-changing impact, inspired continued support, galvanised stakeholders, and got audiences excited about the campaign. It also needed to stand-out from the crowd.

We developed a unique video concept that combined the stories of real beneficiaries with cinematic shots that visually demonstrated the incredible programs that had impacted their lives.

The beneficiaries delivered their stories in a studio setting, wearing brightly-coloured lipstick. The MCU framing on their lips, both connected the audience with the unique Liptember branding, and allowed us to preserve the anonymity of participants where it was needed.

To capture the programs that had benefitted these women, we worked closely with Liptember's charity partners to identify opportunities to film the programs in action, or create thoughtful reenactments.

Animated text displayed key statistics to highlight the reach of Liptember's funding.

If you would like to get involved in the campaign head to www.liptember.com.au.

I absolutely love it and you have done an outstanding job. I cannot thank you enough for the work you’ve done, it has easily been the most enjoyable and stress-free project I’ve done in my time.

LUKE MORRIS, LIPTEMBER MANAGING DIRECTOR

If you are working to make the world a better place, we'd love to hear from you.

EMAIL: info@momentary.com.au