With most social media videos topping out at two minutes, there’s a limited time to engage, inform and inspire your audience. Here’s a simple approach to emotional storytelling that will quickly and clearly communicate your message and keep viewers captivated.
The Dramatic Story Arc
This is the event that begins the story. For a beneficiary it will likely be a negative turning point in their life, or for an organisation or supporter it might be the moment that inspired them to try and fix a problem they saw.
The middle of the story is where we find out how a beneficiary sought help and what support they received, or what an organisation is doing to fix the problem.
This video about Banksia Gardens, shows how a grant from the Lord Mayor's Charitable Foundation helped them launch an education program for young people experiencing disadvantage. (Video by Momentary)
3. Positive ending
We recommend finishing on a positive outcome, that uplifts your audience and shows how your organisation is making a difference.
In this video Gerry, who was experiencing homelessness, finds a permanent home through the help of Launch Housing. With a safe place to live Gerry's mental health improved and he can look toward a more stable future. (Video by Momentary)
If you're working to make the world a better place, we'd love to hear from you.