Finding The Perfect Story

Wed, 09 Feb 2022 14:08:24 -0800

If you find this article valuable, you can subscribe to our quarterly newsletter 'The Memo' to learn more about visual storytelling for social impact.

When you’re producing a video that promotes your incredible work, we believe that it’s best to find someone else to tell the story. That’s right – it’s time for your executive team and program managers to take a back seat, while someone else has the opportunity to share their journey.

Why? Well, many people have become desensitised to the ‘corporate video’ – they will see it on social media and scroll past it. An executive reading a script (that someone else wrote) just won’t be as inspiring as a real person sharing their personal story of hope and resilience.

You see, corporate videos will always have a time and a place (eg. describing the details of a program, articulating complex information or delivering a company message), but they shouldn’t be the 'go-to' option for your video content strategy. Effective video content is all about engaging your audience and making them feel something.

But, how do you find the right story to do this?

TYPES OF STORIES

There are many types of stories to tell, and it all comes back to your purpose and audience. If you haven’t considered these yet, you can read about our previous article about the first steps of social impact storytelling Read More

First Steps: Social Impact Storytelling

Wed, 27 Oct 2021 22:08:55 -0700

If you find this article valuable, you can subscribe to our quarterly newsletter 'The Memo' to learn more about storytelling for social impact.

So, you’ve decided that you’d like to produce a video that communicates your organisation's impact in the community… But what are the first steps?

Before you start thinking about the narrative of the video or the production company that you’d like to work with, you need to consider why you want to produce a video, any limitations for the project, and the ethical considerations around social impact storytelling.

PURPOSE

The first thing to think about is the desired outcome of the video – what would you like the video to achieve? You may want to create awareness about a program or partnership, raise money, inspire your staff, recruit new team members, update your community, thank your donors, advocate about an issue, or a combination of these things.

If you start by exploring why you want to produce a social impact video, it will be much easier to figure out the best way to do it.

MESSAGE

The next important step is to think about the message that you would like to convey, which is different to your video’s purpose. Think about your message as the vehicle for achieving your purpose. For example, your message in a fundraising campaign might be: "we have had an incredible impact on individuals’ lives through our programs, but we need help to continue this important work" or "the generous people who...Read More

Momentary | Story-Driven Video Production Company

Finding The Perfect Story

First Steps: Social Impact Storytelling