Over the past three years we've helped many charities amplify their incredible impact through beautiful, authentic video content. Here are some of the many ways it can be used to achieve goals across your organisation.
1. Communicate Impact
Whether you're applying for funding, engaging stakeholders, or working with media, video can help you communicate your impact in an emotional, engaging way.
Launch Housing required a case study video for the media launch of the new Harris Transportable Housing Project, communicating the positive outcomes for residents.
2. Raise funds
With Facebook, Instagram, LinkedIn and Twitter algorithms all prioritising video content, a creative and attention-grabbing video has become the foundation for fundraising appeals.
Charged with creating something eye-popping that still connected to the cause, we made this campaign video for the Liptember fundraising appeal.
3. Re-cap events
A fun and energetic event re-cap video is a great way to capture the essence of the day, follow-up with your attendees, and promote future events.
This quick re-cap video of the 2019 FIA Conference gives a taste of the valuable insight, learning and development to be gained at the event.
4. Promote programs Big brands use video to promote their products, and charities can do the same for their programs, reaching out to potential beneficiaries in need of support.
One of a series created for Saver Plus, this video is being used to promote the program in local communities to potential participants.
5. Educate communities
Video can very effectively convey new information and ideas and influence behaviour change.
We created a video series for Little Dreamers to educate school teachers about the challenges Young Carers face. Below is the series promotion video.
6. Acquire major gifts There's an art to acquiring new donors and growing relationships with existing ones. Video can help show them what inspires other donors and why they should also lend their support.
This video was made for Anglicare Victoria to support their Gifts in Wills acquisition.
7. Recruit volunteers Wherever you are in the volunteer recruitment process, video can help motivate potential volunteers, communicate what's involved, and help them feel good about coming on board.
Peter Mac wanted to use video to say thank you to their amazing volunteers, and encourage more people from the community to lend a hand.
If you're working to make the world a better place, we'd love to hear from you.